For every bottle of Limited Edition Midnight Recovery Concentrate sold, SGD$5 will be donated to Action for Aids (AfA).
Kiehl’s Since 1851, 14-time Grammy Award winning artist and philanthropist Alicia Keys, and Keep a Child Alive, the organization Keys co-founded in 2003, are partnering to bring dignified treatment, care and support to children and families affected by HIV. Beginning 1 January 2014, Kiehl’s will begin selling a special edition of their Midnight Recovery Concentrate with 100% of the proceeds, up to $200,000, benefiting Keep a Child Alive globally.
Locally, Kiehl’s Singapore is partnering with Action for Aids (AfA), a non-governmental organization (NGO) committed to AIDS prevention, advocacy and support. From 1 January 2014, for every bottle of Limited Edition Midnight Recovery Concentrate sold, SGD$5 will be donated to AfA. The limited edition bottle includes a special charm and an important call to action from Alicia Keys to, “Join our movement,” echoing her continued drive to encourage everyone to use their voice for change and make a difference in the fight against AIDS.
(1) “Smile with Kiehl’s” Facebook Photo Contest
In this campaign, Kiehl’s will be collecting photos of “smiles from children”. Through this campaign, Kiehl’s Singapore hopes that each smile can brighten and inspire the lives of the mothers and children. For every photo submission to Instagram with #SmileKiehlsSG from 3rd to 31st January 2014, SGD$0.50* will be donated to AfA. Participants are encouraged to garner Instagram likes for their photo to show their support towards AfA, the mothers and the children. One special edition Kiehl’s Midnight Recovery Concentrate will be awarded to the participant with most number of likes to his or her photo. One other participant with the most creative photo will also walk away with the special edition Kiehl’s Midnight Recovery Concentrate. *Limited to 2000 photos.
Steps to join:
1) TAKE a picture of a smiling child
2) FOLLOW @KiehlsSG on Instagram
3) UPLOAD to Instagram & tag #SmileKiehlsSG
(2) Island-wide “Join the K Movement” Fund Raising
In collaboration with AfA, Kiehl’s volunteers will carry out an island-wide fund raising campaign to raise even more funds and awareness. In appreciation of each donation made, a Kiehl’s Midnight Recovery Concentrate sample packet will be given to each donor.
The funds collected will contribute to financial assistances schemes under HIV + Pregnant Mothers’ Fund. This fund was set up to assist pregnant HIV+ mothers with Highly Active Antiretroviral Therapy or HAART during the pregnancy. This treatment helps to prevent mother-to-child transmission of HIV and has been proven to be successful in an overwhelming number of cases. Funds will also be channeled to assist diagnosed HIV+ children under 12 years old to seek immediate medical treatment.
For those of you who are unfamiliar with Kiehl’s Midnight Discovery, here’s some information about the product:
Midnight Recovery Concentrate (30ml, $80) – a Kiehl’s customer favorite with 1 product sold every minute globally – is a potent concentration of botanical extracts specifically formulated to biologically replicate skin’s natural lipids for optimal skin repair throughout the night. This powerful concentrate is mineral-oil free and paraben-free. Affectionately referred to as “MRC” by Kiehl’s devotees, Midnight Recovery Concentrate is 99% naturally-derived and developed as an anhydrous (“water-free”), unconventional concentration of active botanical and essential oils that begin to work overnight to replenish lipids for a fresher and more radiant appearance by morning.
My personal experience with Kiehl’s
I personally use Kiehl’s Midnight Recovery once a week or whenever I feel like having something extra for my skin. This product works wonders and I can see how my skin improves after using this regularly. I also love the smell of Midnight Recovery; it has a very nice lemongrass smell and it is refreshing. This product is one of my favorite skin care product as of now and for such an effective product, I think $80 is a reasonable price.
Thank you for reading
The information above is extracted from Kiehl’s press kit