Beauty secrets unveiled at BeautyAsia 2014

The awaited trade beauty fair is coming back to Singapore again! I am thrilled to share the news on on this post :)

Take a peek into the world of beauty and wellness with creations that will amaze and astound. From fuss-free, first-of-its-kind nail clippers that trim nails according to its natural curve to toothbrushes which use silver’s anti-bacterial properties to keep teeth squeaky clean and bacteria-free. Fancy nail art using gleaming metallic foils? Or organic nail polish with pixie dust that’s even safe for mothers-to-be

BeautyAsia, the region’s most established one-stop trade show for the beauty, spa and health industry, returns for its 18th year. Back once again at Suntec Singapore, it is the show that industry professionals look forward to every year to learn about current and upcoming beauty trends, new products, cutting edge technology and hands-on demonstrations.

The three-day show will be held from 17 to 19 February at Suntec Halls 401 – 403.

NailsAsia™ 2014 will be hosting its highly anticipated 8th International Nail Art Competition. About 130 nail artists will be competing in the six award categories. This includes 3-D Folk Art Nail Design, French Sculpture Gel Nail and Mix Media Nail Art Design (Design theme: Cartoon). The competition is managed by exhibitor Thebmico Pte Ltd.

BeautyAsia 2014 incorporates four distinctive shows: BeautyAsia, SpaAsia, HealthAsia and NaturalAsia. It is open from 11 am to 7 pm during show days. Admission is free and open to trade professionals.

To register for show admission, log on to


World’s First 3D Arc Blade Clipper

Korean Company Bocas is bringing nail care to the next level with its unique range of nail clipper featuring curved blades, magnifiers, finger saddles and safety holes. Patented in America and Korea, the 3D Arc Blade Clipper is the first of its kind in the world to feature curved blades that conforms to nails’ natural curve, delivering a smooth and fuss free nail trimming experience. Unlike ordinary nail trimmer with flat blades, the 3D Arc Blade Clipper will not strain or damage nails. These uniquely designed clippers also come equipped with 360 degrees rotary blades, allowing you to trim your nails at any desired angle.

nail clipper 2nail clipper 1

Its Rotary Nail Clipper models also come with adjustable magnifying glasses to provide up to three times magnification for those who need a little help to see better. Bocas also offers Safety Rotary Nail Clippers suitable for infant use. Features include finger saddles and safety holes to help ensure an efficient and painless nail trimming experience for your child.


  •  Organic Nail Polish

U Gateway Pte Ltd (Booth J1120)

Zoya brings design-led inspiration to the world of safe, natural nail polish. Formulated without any toluene, formaldehyde, DBP (phthalates) and camphor, Zoya is safe to wear even during pregnancy. Its products are free from animal testing and vegan friendly.


Zoya colours come in a range of brilliant finishes, from lustrous crème to matte and glitter, and from Satin to Pixie Dust. With over 500 irresistible colours to choose from, ranging from classic to ultra-cool, plus seasonal collections to look forward to, you will be spoilt for choice.

  • Make up brushes

Hakuhodo Company Ltd (Booth B1132)

Japanese company Hakuhodo, which have gained an almost cult-like following for its extremely soft cosmetic brushes, is making a return visit to BeautyAsia. This time round, the brushes will be made available for sale, including a special edition 5-piece brush set.

All Hakuhodo brushes undergo a hair selection process in which craftsmen manually comb hairs to remove imperfect hairs (missing hair tips, kinked, crooked, wave, split etc.), resulting in extremely soft brushes made of the finest hairs with uncut natural tips.

Unlike other brush manufacturers which use machines to cut hair bristles to the same length, Hakuhodo uses a patented technique to manually arrange them into the desired shape.

No cheap fillers are used. These superior brushes are made of hairs from a variety of animals such as white goat, weasel, blue squirrel and water badger.



  • Fancy Foil Nail Art

Ecsalonce Pte Ltd (G1162)

Local nail academy Ecsalonce has created a one-of-a-kind nail art inspired by gleaming metallic accessories and models wrapped head-to-toe in lavish foil shades as seen in international fashion shows. Its Fancy Foil Nail Art provides a mirror-like reflective shine that eclipses regular metallic polish, providing an edgy runway look. Simply apply with gel or foil adhesive and you will have durable nails for three to four weeks.



  • Rawganic Skincare

Champstar Marketing Pte Ltd (Booth G1143)

Korean brand Sevendrops is going beyond organic products with its latest range of ‘rawganic’ skincare products. Containing mostly unprocessed, untainted and natural ingredients, Sevendrops is made using a combination of essential oils, natural extracts and natural pure water.

Sevendrops also features an environmentally-friendly packaging made using recycled paper and printed with ink made from natural soybean oil. The products are vegan friendly as they are free from animal testing.


  •  World’s Greenest Shampoo

A-Vinz Pte Ltd (Booth H1130)

When it comes to being green, it’s hard to beat O’right’s range of eco-friendly shampoos. Not only is it fully biodegradable, but it also gives back to Mother Nature.

Using a patented process, Taiwanese brand O’right’s latest Tree-in-a bottle shampoos have seeds embedded at the bottom of the bottle. Once you’ve finished using the shampoo, rinse the bottle before planting it in a pot. Then watch your garden come to life.

The shampoo contains only natural ingredients to nourish the scalp and hair without the addition of harsh chemicals such as phthalates, parabens, formaldehyde, sulphates, DEA or artificial colourants.

Its Tree-in-a-bottle shampoos are available in Green Tea for normal hair and Golden Rose for colour treated, damaged hair. To complete the treatment, apply Golden Rose Oil which is made using selected Golden Rose essential oil and water-soluble silicone to repair cuticle scales and restore hair’s glossiness.

Like its shampoo, Golden Rose Oil comes in O’right’s latest innovative “Floral Box” which is embedded with seeds. Bury the paper box in soil, water it daily and watch the seeds sprout as the box slowly degrades.


  • Bird’s Nest Beauty Products

Wei Her Pte Ltd (J1110)

For centuries, bird’s nest has been regarded as a precious delicacy reserved only for royalty and the wealthy. Bird’s Nest is known for its numerous health benefits and proven source of nutrition. It is also valued for its ability to rejuvenate the body and famous beauties in Chinese history were said to have owed their beauty and youthful skin to consuming bird’s nest.

Taking its cue from this centuries old belief, Singapore company Dermal Formula has developed a range of beauty products containing high quality bird’s nest essence which can be more easily absorbed by the skin than edible bird’s nest which may contain macro-molecules too large to be absorbed by the small intestines.

Calling itself “Nature’s Fountain of Youth”, Dermal Formula’s range of Yan beauty products includes moisturising essence, cleansing foam, BB cream, eye serum and revitalising ampoules for younger, smoother and firmer skin.


  • Mood Gel Polish

P.N.C Singapore Traders Pte Ltd (Booth G1151)

Whether you are feeling happy or sad, hot or cold, your Perfect Match nail gel can tell what mood you are in.

The latest nail gel from US brand LeChat changes hue according to your mood and body temperature.

There are 24 shades of mood nail polish to capture your every mood.



  • 7-in-1 Dynamic Do-all Cream

Dermedex Pte Ltd (Booth K1140)

Move over BB and CC creams and make room for the Dermedex DD cream.

This multi-tasking DD cream offers seven benefits in one product: as a foundation, concealer, whitener, sunblock (SPF45), moisturiser, anti-blemisher and free radical shield.

The Dermedex DD cream also adjusts to blend in with different skin tones automatically, making it suitable for all skin colours.

  • Halal Facial Masks

Overseas Chinese Trading Pte Ltd (Booth K1150)

Exhibitor Overseas Chinese Trading is bringing in for the first time its Timeless Truth Masks. Unlike other face masks in which the fabric serves only as a carrier, Timeless Truth masks are embedded with beneficial extracts and serums.

These masks are certified halal by the Chinese Muslim Association of Taiwan.


  • Midas Touch

Zen’Yu Pacific Pte Ltd (Booth H1143)

They may not glitter, but they sure are the real thing. Developed by British apparel company Proskins, these anti-ageing garments are embedded with 24-karat gold nanoparticles to increase the production of hyaluronic acid, helping to hydrate and moisturise the skin.

Proskins’ GOLD Anti-ageing Compression Leggings also helps to reduce the appearance of cellulite, prevent wrinkles from forming and restores skin’s elasticity.

Besides leggings, eye masks and gloves are also available. Prices range from $100 to $170.

  • Glass Nail Shiner

Alpha Optron (Booth C1122)

Achieving beautiful, glossy and shiny nails doesn’t have to take forever. Korean company Alpha Optron is bringing in its Glass Nail Shiner which makes your nails look a million bucks in one simple step. This is in stark contrast to other conventional nail buffers which often require three, four or even seven steps to get the same results.

The multi-purpose Glass Nail Shiner also acts as a nail file, allowing the modern day woman to save time and effort in maintaining nails.



About BeautyAsia

The annual BeautyAsia show is organised by Lines Exhibition, specialists in trade and consumer

exhibitions for the beauty and IT industry including the highly successful PC Show.

Now in its 18th year, BeautyAsia is the region’s most-established and definitive trade exhibition for the

beauty, spa and health industry.

Disclaimer: the pictures and information in this post is taken from BeautyAsia Press Release kit.

Kiehl’s Ultra Facial Cream – Ultra Hydration, Ultra Lightweight



With benefits in just 7 days, Kiehl’s revolutionizes hydration specifically for dry and very dry skin types in a new lightweight formula.


Kiehl’s Since 1851 presents its latest innovation, Ultra Facial Cream Intense Hydration for drier skin types, a revolutionary extra lightweight formula, with proven results in just one week. Drawing upon over 160 years of skin hydration expertise, Kiehl’s chemists have developed a paradoxical new formula architecture, specifically for drier skin types, that imparts deep hydration in a surprisingly lightweight architecture.

This new formulation provides improved 24 hour hydration and leaves skin looking visibly smoother. Instrumental results showed significant improvement in skin hydration and skin barrier protection in 100% of subjects. Clinical results demonstrated significant improvements on visible skin dryness in just 7 days.


UltraFacial_IntenseHydratio_lores_S Screen Shot 2014-01-31 at 10.38.29 PM

Dry and very dry skin types comprise a large part of the world’s population: 33% in the United States, 32% in Korea, and 21% in Europe.1 These customers experience more intense symptoms than normal or combination skin: dry and very dry skin can feel itchy and tight, and look flaky or prematurely aged.



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Unlike heavy creams available on the market to treat dry skin types, Ultra Facial Cream Intense Hydration does not use traditional thickeners such as waxes or butters that can feel heavy on the skin. Instead, it employs a lightweight cream foundation to impart a moisturizing yet weightless feel to the skin.

The chemists at Kiehl’s focused on a key ingredient, Enriched Hyaluronic Acid, a co-encapsulation of two hydrating molecules that work to complement each other and provide powerful, multi-action hydration benefits. This co-encapsulation is designed to “break” upon application to skin to deliver concentrated hydration pockets, providing immediate moisture that leaves skin hydrated for 24 hours. The result is an increase in the skin’s ability to capture moisture in the outermost layer of the epidermis, “filling the cracks” of dry skin.

Screen Shot 2014-01-31 at 10.40.38 PM

Kiehl’s chemists selected a potent combination of powerful skin hydrating ingredients and infused them into an advanced, feather-weight cream architecture to create Ultra Facial Cream Intense Hydration.

Enriched Hyaluronic Acid is a co-encapsulation of two complementary hydrating molecules:
1) HyaluronicAcid:Thisingredientcanholdupto1000timesitsweightinwaterandisahighly

effective humectant that draws in moisture to keep skin hydrated.

2) BiomimeticHydrator:Thisbiocompatiblestructure,similartothestructureofthe phospholipids found in the human cellular membranes, helps seal in moisture. This hydrating ingredient is also known to be used in the medical world in soft eye lens technology to keep lenses hydrated, even in low humidity conditions.

With Enriched Hyaluronic Acid, the formula helps to increase water capture in the outermost layer of the epidermis to help “fill in the cracks” where symptoms of dry skin are most visible.


Retail Price: Ultra Facial Cream Intense Hydration, 50ml, $51    

Kiehl’s Since 1851 is available at:

Robinsons Raffles City t: 6338-3457 | VivoCity #01-11/12 t: 6376-9017 | TANGS Beauty at TANGS Orchard t: 6732-5394 | Tampines Mall #01-29 t: 6785-7610 | Takashimaya S.C., Ngee Ann City, #B1-33 t: 6732- 9695 | ION Orchard #B3-54 T: 6509-8941 | Plaza Singapura #01-66 t: 6454-3457 | Parkway Parade #01-19 t: 6346-1276 | Bugis Junction #01-13 t:63369022| Great World City #01-16 t: 6735-3755 | Suntec City #01-321 t: 6336-9338 | Westgate Tower #01-32 NEW!


Disclaimer: The information posted is extracted from Kiehl’s Singapore press release material


L’Oreal Active Cosmetics First Multi-Brand Boutique in Southeast Asia

In December 2013, L’Ore?al Singapore Active Cosmetics opens its first multi-brand boutique in Westgate Mall, where all three brands under the Active Cosmetics portfolio – Vichy, La Roche-Posay and SkinCeuticals are available. This is the first Derma Center in Southeast Asia which will provide professional advice and personalized diagnosis for face and hair. Recommended by dermatologists and health professionals worldwide, the three derma-cosmetics brands bring emphasis to the strong values of expertise, integrity and respect of derma-skincare in the new boutique. The Derma Center will be a new shopping place for consumers with each and every skin type, including the most sensitive; proposing a unique experience for derma-skincare.




At the heart of the derma-skincare uniqueness is the expert diagnosis of skin health specialists. The Derma Center houses two advanced diagnosis tools, which together with professional Derma Advisors, will provide accurate personalized advice and product recommendations that ensure the highest satisfaction in terms of performance and tolerance.

The hand-held Derm Analyzer shows 3D visualizations for skin in areas of hydration, elasticity, pores, sebum, porphyrine (sebum under skin), wrinkles and melanin, and for hair in areas of hair loss, density and thickness. For visible and even underlying skin damage, consumers can refer to the SkinCeuticals Precision LED, which utilizes the power of photochemistry for full-face skin diagnosis with clearer visibility of skin concerns including pigmentation, texture, hydration and sebum production.



At the heart of the derma-skincare uniqueness is the expert diagnosis of skin health specialists. The Derma Center houses two advanced diagnosis tools, which together with professional Derma Advisors, will provide accurate personalized advice and product recommendations that ensure the highest satisfaction in terms of performance and tolerance.

The hand-held Derm Analyzer shows 3D visualizations for skin in areas of hydration, elasticity, pores, sebum, porphyrine (sebum under skin), wrinkles and melanin, and for hair in areas of hair loss, density and thickness. For visible and even underlying skin damage, consumers can refer to the SkinCeuticals Precision LED, which utilizes the power of photochemistry for full-face skin diagnosis with clearer visibility of skin concerns including pigmentation, texture, hydration and sebum production.






Derma Center is located at

Westgate Mall, 3 Gateway Drive #02-33 (S) 608532 

Disclaimer: The information here is extracted from L’Oreal Active Cosmetics Division press release which were sent to me for consideration.

YSL La Laque Couture Spicy Collection Swatches

YSL is adding new collection of their Nail Polish range. La Laque Couture Spicy Collection consist of 1 gold flaky glitters and 6 cream shades. The shades released in this collection varies; some shades are very unique, it is something that I have not worn before whereas some other shade are quite similar to some of my nail polishes in my collection.

Screen Shot 2014-02-01 at 10.18.23 AM



41 Eau de Rose 

This is described as Delicate Rose Petal Pink. The shade is very girly and the shade is opaque in two layers.

ysl 2


ysl 1


The swatches of Eau de Rose is taken by Monica.


42 Safran Sultan

With La Laque Couture no 42 Saffran Sultan, YSL creates an atypical, intensely warm shade that is both surprising and chic. Essential for an inimitable, shade for an avant-garde YSL look.

According to the press release, YSL describe this shade as a royal yellow. It looks like a yellow mustard cream shade too. This is a very unique shade and I have nothing like this in my stash.





43 – Opulente Cannelle.

YSL describe this as a rich coral shade. I find that this shade is a mixture of a deep rose shade combined with brown. This shade reminds me of Moroccan houses with the exotic feeling. This is my go to color whenever I don’t feel like having a red nails but at the same time I don’t wish to have a nude nails too.



44 Ambre Gingemembre

YSL describes this shade as oriental orange. Somehow this shade reminds me of pumpkin too.





46 – Poivre Noir 

This color is describes as piquant plum. This shade is gorgeous and I love it so much. It is a deep plum shade which is suitable for all occasions.






46 – Piment d’Ailleurs 

YSL describes this shade as torrid red. In the swatch below, I applied Feuille d’Or on my index finger.




47 Feuille d’Or

By just looking at the bottle, I am hooked onto this glitter shade. The glitter is gorgeous and it is looking festive. The texture of this nail polish is nice and it is easy to apply. Unlike some other glitter polishes, this glitter shade is not sticky and the gold sprinkles adds a touch of festive feeling to my nail.

Some tips from YSL on applying Feuille d’Or:

  • Applied over the opulent shades of La Laque Couture Spicy Collection. APply a fine coat over the entire nail, or just the half moons or the tips.
  • If you wish, apply a second coat to intensify the gilded look.
  • Feuille d’Or top coat can also be applied alone on bare nails for a 24 karat effect.


photo (1)



My Final Thought on the nail polishes in La Laque Couture Spicy Collection:

YSL never fail to impress me on their nail polish quality. The nail polishes are easy to apply; the brush are wide so it helps nail polish to be applied evenly and more easily. The shades are opaque in two coats and it does not feel thick when applied. Most YSL nail polishes last on my finger perfectly for about 3 days – I type everyday with my nails touching the keyboard and I do houseworks too. I am glad that YSL is always consistent with the formula of their nail polish. I can say that YSL is my favorite designer nail polish brand.



Thank you for reading!

By: Meryl


Disclaimer: The items swatched above are sent to me for for my consideration. Some information above are extracted from YSL press kit. My thoughts expressed in this post is purely my opinion and unbiased.



Chanel Spring 2013: Illusion d’Ombres in Diapasson & Le Vernis in Tapage Swatches



After reading so many positive review on Diapasson, I finally decided to purchase this item. Diapasson is added to the permanent collection and it is a deep purple with very fine shimmer. I am a big fan of Chanel Illusion d’Ombre; I love the bouncy and smooth texture. The eyeshadow is so easy to apply and to blend and the pigmentation is superb!




Diapasson is a deep purple with duochrome effect. In certain light, I see it as a deep purple and sometime I see a hint of brown in it. In this picture, I couldn’t really capture the shimmer but you may see the fine shimmers in the next picture below. I applied two layers on the swatch below. The swatches below is taken outdoor with indirect sunlight.





I did a comparison of Diapasson and some other two Illusion d’Ombres that I think might look similar. They are Illusoire and Ebloui. The swatches below is taken under indoor lighting. The shimmers are captured better here.

Initially I thought Illusoire would look quite similar to Diapasson but it turned out that Illusoire looks much deeper and it has a deep grey tone in it too. Ebloui carries a plummy tone but it also leans more to brown shade.




I also purchased the nail polish shade from this collection. Le Vernis Tapage looks like a very deep pink that leans towards red. I love Chanel red nail polish so I thought of adding this to my red nail polish collection. In the swatch below, I applied two coats of Tapage and I used Chanel Extreme Shine top coat.

Here’s a quick swatch of Tapage:





And there it goes my pick for Chanel Spring 2013! I have posted a short review of Chanel Quad in Quadrille and the Cream Blush in Intonation few days ago, you may read the post here.

So what is your pick from this collection?


Thank you for reading


By: Meryl




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