Chanel Vitalumiere Loose Powder Foundation Review

I was actively looking for new foundations to try on and when I heard that Chanel is launching a foundation in powder formula, I knew I have to try it for myself. I have been a fan of Chanel foundation especially for its shade and finish. I personally find that Chanel shade match my skin and makes me looks brighter in a good way.


Firstly let’s talk about the packaging. Chanel Vitalumiere Loose Powder Foundation is encased in a round Chanel case which is similar to Chanel Poudre Universelle Libre but in a smaller size. The powder is packed nicely with a barrier to make sure that the powder doesn’t fly around and create a mess. It also comes in a mini kabuki brush. The bristle of the brush is exactly the same like the bristles in Chanel Retractable Kabuki Brush. You may control the amount of powder you need by pressing the barrier gently and apply it onto your face.



I am usually using Chanel 12 Beige Rose shade for Perfection Lumiere. I tried both shade 10 and 20 but I eventually set with 10 as 20 is slightly too dark for me. In the picture below, I have the shade comparison between Chanel Vitalumiere Loose Powder Foundation no 10 and Poudre Universelle Libre in Clair. Vitalumiere No 10 might look slightly darker before blended, after blended the shade will blend into lighter shade.IMG_9906


The texture of this powder is very soft and it’s super finely milled. Once you applied this onto your face, you shall see that it gives a very natural finish and it is able to cover slight skin imperfection such as mild redness. The kabuki brush provided in the box is a useful brush where it helps the application process. I have tried few brushes to apply this powder; I find that kabuki brush provided and stippling brush are so far the best tool to use. I tried using hakuhodo B206 and Bobbi brown blush brush and applying it with patting motion ~ I found that the finish using patting motion doesn’t look as nice and smooth as just gently brushing the powder onto the face.

Here’s what I think about the texture and finish. Firstly I like the idea of having a loose powder with provides coverage. It’s a nice concept where I can choose not to use liquid/compact foundation or even bb cream. After my skincare routine plus my SPF 50 sunscreen, I may straightly apply this powder and achieve a decent coverage. For those of you who is looking for natural and light coverage, this may be your choice.

Final Thought: I have a combination skin; which means my cheek area can be pretty dry at some times. For that reason, I prefer to use liquid foundation as it moisturised my face and at the same time I love the slight dewy look on my face. I think Vitalumiere Loose Powder Foundation will suit better to ladies with oily skin.




Thank you for reading!






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  1. Replica says:

    That sounds really nice, I did have a look at this at the counter but was a bit hesitant as my skin is so dry at the moment, but I’ll keep it in mind 🙂

  2. Sunny says:

    Hey Meryl, I have this and I like it! It’s great for evening out the skin tone just a little for running the errands and so on. I have noticed that it tends to look a bit drier on the cheeks, but a primer or a silicone-heavy serum actually solves that problem (I am currently on Clinique Smart Custom Repair Serum). Have you tried that?

  3. Audrey Tsao says:

    Hi! I have a problem of powder caking under eyes (i use mac’s prep and prime there). Can I use this loose foundation instead of traditional translucent powders (I’m using the Ben Nye white one, still cakey) to set under eye products?

    Btw. how is the oil control for this one? i have combi skin.

    • Memoiselle says:

      Hi Audrey!
      You may try using this powder as it doesn’t seem to look cakey on me. What I would suggest is that you may use a more moisturising product to make sure that the product will last longer and stay put without being cakey 🙂 hope this helps!

      • Audrey Tsao says:

        Thanks for replying! One last question, can I use this to set liquid foundation, applying with a very light hand of course. Does the oily t zone show through after hours?

  4. Julie says:

    Where can I purchase this? I am Asian what color would be best for my skin?

    • Memoiselle says:

      Hi Julie,
      you can purchase this in any Chanel beauty counter. As everyone would have different skin tone, I would suggest you to go to the counter and try the powder yourself to match the color 🙂

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