Hakuhodo in Beauty Asia 2014

I got a chance to pay a visit to Beauty Asia 2014 in Suntect City Level 4. It’s exciting to visit the Hakuhodo booth and play around with the brush. Here’s some pictures I took on the event:

Hakuhodo is one of the most packed booth in Beauty Asia. Last year I did not have the chance to pay a visit to Beauty Asia and I can understand the excitement as last year they were not selling the brushes and they are selling the brushes this year.

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Here are some range of brushes which I took pictures of:

Kokutan Series

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S Series

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Yachiyo Brushes

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So here’s my purchase from Hakuhodo booth in Beauty Asia:



Here are my first impression on the brushes I picked; this is not a review and this is solely based on my first thought.

  • S104: This brush is made of goat hair. The hair is soft and nicely packed. It is not too dense . The shape of this brush is round and rather domed.  I purchase this for my Guerlain meteorites application,
  • B002: This is the brush that I am most excited to try on. This brush is made of blue squirrel which makes it super duper soft. The hair is not densely packed which makes this ideal for loose powder application with natural finish. My Suqqu Cheek brush is made of Squirrel hair too (grey Squirrel) and the softness of the hair is comparable. Looking at the shape, I think this brush would be suitable to apply both loose powder and finishing powder.
  • J110: This is one of the most talked blush brush in beauty blogosphere. I was wandering around Hakuhodo booth and finally decided to purchase this one. According to hakuhodo website, this is the best selling and must-have blusher brush. This brush is made of goat hair. It is not too dense hence I think it should be safe for pigmented blush.
  • J5523: This is said to be the closest dupe to MAC 217. I have not use it yet so I can’t comment much on this; but looking at the shape, it really looks similar to MAC 217
  • J5522: This eye shadow tapered brush has longer hair compared to J5523. The shape somehow looks like Tom Ford eye blending brush #13 but it looks thinner and less dense. I have not compared them into details hence I can’t tell which brush works better for me. I plan to use this to blend my outer edges and to blend out hard edges.


Hakuhodo will be back to Singapore in March. They will be setting up a booth for 2 weeks in Takashimaya, so if you would like to know more about the product, do pop by to Takashimaya next month 🙂


What is your favorite brush from Hakuhodo?


Thank you for reading!


By: Meryl


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  1. Lovely haul! It looks like paradise, I wished I could be there *sigh*
    I would probably loose myself and spend all day playing with those lol.
    Just for your information, Suqqu Cheek Brush is Grey Squirrel, which is softer (and more expensive) than blue squirrel.

    • Memoiselle says:

      Hi Sara,
      Thanks for the information 🙂
      Yes I love the hakuhodo booth.. I spent about 2 hours there hahaha I enjoyed touching the brush and feel the softness of the brush in person 😀

  2. What a marvellous haul Meryl! I can imagine how busy it was, I bet everyone was scrambling for some Hakuhodo. I heard that they will be coming back in March, is that true?

  3. Qiqi says:

    Do you know when they will be in Taka? Which date?

  4. Lee says:

    hi memoiselle! im the guy in that picture! haha! didnt know that you are a blogger as well…nice to met u then! will be coming back to taka in march!

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