Beauty secrets unveiled at BeautyAsia 2014

The awaited trade beauty fair is coming back to Singapore again! I am thrilled to share the news on on this post 🙂

Take a peek into the world of beauty and wellness with creations that will amaze and astound. From fuss-free, first-of-its-kind nail clippers that trim nails according to its natural curve to toothbrushes which use silver’s anti-bacterial properties to keep teeth squeaky clean and bacteria-free. Fancy nail art using gleaming metallic foils? Or organic nail polish with pixie dust that’s even safe for mothers-to-be

BeautyAsia, the region’s most established one-stop trade show for the beauty, spa and health industry, returns for its 18th year. Back once again at Suntec Singapore, it is the show that industry professionals look forward to every year to learn about current and upcoming beauty trends, new products, cutting edge technology and hands-on demonstrations.

The three-day show will be held from 17 to 19 February at Suntec Halls 401 – 403.

NailsAsiaâ„¢ 2014 will be hosting its highly anticipated 8th International Nail Art Competition. About 130 nail artists will be competing in the six award categories. This includes 3-D Folk Art Nail Design, French Sculpture Gel Nail and Mix Media Nail Art Design (Design theme: Cartoon). The competition is managed by exhibitor Thebmico Pte Ltd.

BeautyAsia 2014 incorporates four distinctive shows: BeautyAsia, SpaAsia, HealthAsia and NaturalAsia. It is open from 11 am to 7 pm during show days. Admission is free and open to trade professionals.

To register for show admission, log on to


World’s First 3D Arc Blade Clipper

Korean Company Bocas is bringing nail care to the next level with its unique range of nail clipper featuring curved blades, magnifiers, finger saddles and safety holes. Patented in America and Korea, the 3D Arc Blade Clipper is the first of its kind in the world to feature curved blades that conforms to nails’ natural curve, delivering a smooth and fuss free nail trimming experience. Unlike ordinary nail trimmer with flat blades, the 3D Arc Blade Clipper will not strain or damage nails. These uniquely designed clippers also come equipped with 360 degrees rotary blades, allowing you to trim your nails at any desired angle.

nail clipper 2nail clipper 1

Its Rotary Nail Clipper models also come with adjustable magnifying glasses to provide up to three times magnification for those who need a little help to see better. Bocas also offers Safety Rotary Nail Clippers suitable for infant use. Features include finger saddles and safety holes to help ensure an efficient and painless nail trimming experience for your child.


  •  Organic Nail Polish

U Gateway Pte Ltd (Booth J1120)

Zoya brings design-led inspiration to the world of safe, natural nail polish. Formulated without any toluene, formaldehyde, DBP (phthalates) and camphor, Zoya is safe to wear even during pregnancy. Its products are free from animal testing and vegan friendly.


Zoya colours come in a range of brilliant finishes, from lustrous crème to matte and glitter, and from Satin to Pixie Dust. With over 500 irresistible colours to choose from, ranging from classic to ultra-cool, plus seasonal collections to look forward to, you will be spoilt for choice.

  • Make up brushes

Hakuhodo Company Ltd (Booth B1132)

Japanese company Hakuhodo, which have gained an almost cult-like following for its extremely soft cosmetic brushes, is making a return visit to BeautyAsia. This time round, the brushes will be made available for sale, including a special edition 5-piece brush set.

All Hakuhodo brushes undergo a hair selection process in which craftsmen manually comb hairs to remove imperfect hairs (missing hair tips, kinked, crooked, wave, split etc.), resulting in extremely soft brushes made of the finest hairs with uncut natural tips.

Unlike other brush manufacturers which use machines to cut hair bristles to the same length, Hakuhodo uses a patented technique to manually arrange them into the desired shape.

No cheap fillers are used. These superior brushes are made of hairs from a variety of animals such as white goat, weasel, blue squirrel and water badger.



  • Fancy Foil Nail Art

Ecsalonce Pte Ltd (G1162)

Local nail academy Ecsalonce has created a one-of-a-kind nail art inspired by gleaming metallic accessories and models wrapped head-to-toe in lavish foil shades as seen in international fashion shows. Its Fancy Foil Nail Art provides a mirror-like reflective shine that eclipses regular metallic polish, providing an edgy runway look. Simply apply with gel or foil adhesive and you will have durable nails for three to four weeks.



  • Rawganic Skincare

Champstar Marketing Pte Ltd (Booth G1143)

Korean brand Sevendrops is going beyond organic products with its latest range of ‘rawganic’ skincare products. Containing mostly unprocessed, untainted and natural ingredients, Sevendrops is made using a combination of essential oils, natural extracts and natural pure water.

Sevendrops also features an environmentally-friendly packaging made using recycled paper and printed with ink made from natural soybean oil. The products are vegan friendly as they are free from animal testing.


  •  World’s Greenest Shampoo

A-Vinz Pte Ltd (Booth H1130)

When it comes to being green, it’s hard to beat O’right’s range of eco-friendly shampoos. Not only is it fully biodegradable, but it also gives back to Mother Nature.

Using a patented process, Taiwanese brand O’right’s latest Tree-in-a bottle shampoos have seeds embedded at the bottom of the bottle. Once you’ve finished using the shampoo, rinse the bottle before planting it in a pot. Then watch your garden come to life.

The shampoo contains only natural ingredients to nourish the scalp and hair without the addition of harsh chemicals such as phthalates, parabens, formaldehyde, sulphates, DEA or artificial colourants.

Its Tree-in-a-bottle shampoos are available in Green Tea for normal hair and Golden Rose for colour treated, damaged hair. To complete the treatment, apply Golden Rose Oil which is made using selected Golden Rose essential oil and water-soluble silicone to repair cuticle scales and restore hair’s glossiness.

Like its shampoo, Golden Rose Oil comes in O’right’s latest innovative “Floral Box” which is embedded with seeds. Bury the paper box in soil, water it daily and watch the seeds sprout as the box slowly degrades.


  • Bird’s Nest Beauty Products

Wei Her Pte Ltd (J1110)

For centuries, bird’s nest has been regarded as a precious delicacy reserved only for royalty and the wealthy. Bird’s Nest is known for its numerous health benefits and proven source of nutrition. It is also valued for its ability to rejuvenate the body and famous beauties in Chinese history were said to have owed their beauty and youthful skin to consuming bird’s nest.

Taking its cue from this centuries old belief, Singapore company Dermal Formula has developed a range of beauty products containing high quality bird’s nest essence which can be more easily absorbed by the skin than edible bird’s nest which may contain macro-molecules too large to be absorbed by the small intestines.

Calling itself “Nature’s Fountain of Youth”, Dermal Formula’s range of Yan beauty products includes moisturising essence, cleansing foam, BB cream, eye serum and revitalising ampoules for younger, smoother and firmer skin.


  • Mood Gel Polish

P.N.C Singapore Traders Pte Ltd (Booth G1151)

Whether you are feeling happy or sad, hot or cold, your Perfect Match nail gel can tell what mood you are in.

The latest nail gel from US brand LeChat changes hue according to your mood and body temperature.

There are 24 shades of mood nail polish to capture your every mood.



  • 7-in-1 Dynamic Do-all Cream

Dermedex Pte Ltd (Booth K1140)

Move over BB and CC creams and make room for the Dermedex DD cream.

This multi-tasking DD cream offers seven benefits in one product: as a foundation, concealer, whitener, sunblock (SPF45), moisturiser, anti-blemisher and free radical shield.

The Dermedex DD cream also adjusts to blend in with different skin tones automatically, making it suitable for all skin colours.

  • Halal Facial Masks

Overseas Chinese Trading Pte Ltd (Booth K1150)

Exhibitor Overseas Chinese Trading is bringing in for the first time its Timeless Truth Masks. Unlike other face masks in which the fabric serves only as a carrier, Timeless Truth masks are embedded with beneficial extracts and serums.

These masks are certified halal by the Chinese Muslim Association of Taiwan.


  • Midas Touch

Zen’Yu Pacific Pte Ltd (Booth H1143)

They may not glitter, but they sure are the real thing. Developed by British apparel company Proskins, these anti-ageing garments are embedded with 24-karat gold nanoparticles to increase the production of hyaluronic acid, helping to hydrate and moisturise the skin.

Proskins’ GOLD Anti-ageing Compression Leggings also helps to reduce the appearance of cellulite, prevent wrinkles from forming and restores skin’s elasticity.

Besides leggings, eye masks and gloves are also available. Prices range from $100 to $170.

  • Glass Nail Shiner

Alpha Optron (Booth C1122)

Achieving beautiful, glossy and shiny nails doesn’t have to take forever. Korean company Alpha Optron is bringing in its Glass Nail Shiner which makes your nails look a million bucks in one simple step. This is in stark contrast to other conventional nail buffers which often require three, four or even seven steps to get the same results.

The multi-purpose Glass Nail Shiner also acts as a nail file, allowing the modern day woman to save time and effort in maintaining nails.



About BeautyAsia

The annual BeautyAsia show is organised by Lines Exhibition, specialists in trade and consumer

exhibitions for the beauty and IT industry including the highly successful PC Show.

Now in its 18th year, BeautyAsia is the region’s most-established and definitive trade exhibition for the

beauty, spa and health industry.

Disclaimer: the pictures and information in this post is taken from BeautyAsia Press Release kit.

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Article by Memoiselle

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One Comments

  1. Babe, I checked the website and it seems that not everyone can go. Only beauty related professionals I think. Sigh I don’t think I’ll be able to make it on Monday, have fun babe and take lots of pictures! Show us your Hakuhodo haul!

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