Introducing Balmain Eau d’Ivoire

 

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Palm trees, Cadillacs, walls with colors devoured by the sun: this season a new page in the Ivoire story will be written in Miami, a place of warmth and delicious Cuban influences, with a beautiful Art Deco district and energy and optimism to spare. For this escape to pleasure, the Balmain woman needs a new fragrance worthy of the city’s immoderate appeal. Eau d’Ivoire is an upbeat travel souvenir, like Olivier Rousteing’s memory of a stay at South Beach, a scent that will mark Balmain fashion with structured casualness and elegant insolence.

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Miami vibe

Pink, like the walls on Collins Avenue, pastel, like the ones along Ocean Drive…unique Eau d’Ivoire. Stylized elegance, as fresh and luminous as it is feminine. Perfectly in-line with Ivoire.

Eau d’Ivoire is the Balmain woman’s summer accessory: a subtle mix of exceptional materials blended with natural simplicity.

Energy first of all: the vibrant energy of bergamot essence and the resonance of sun-drenched sweet red currant. Next comes joy, with a flower heart bursting into bloom. The exquisite exoticism of honey-toned osmanthus absolute brings to mind the roundness of a lusciously ripe apricot. Magnolia essence deploys a vanilla- scented softness, lightly accented with lemon.

BA005E01 Eau d Ivoire Packshot 100 ml

 

An indispensable accessory

The box Eau d’Ivoire is a reference to the codes of the House of Balmain. The detail of a texture. Art Deco patterns. Graphic lines. Matte contrasting with brilliance.

The bottle The Eau d’Ivoire bottle remains the same: recognizable and iconic. The weighty feel of glass and pure lines reflect Balmain elegance.

The fragrance takes on a pink hue, like dawn on a summer’s morning.

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Price List:

EDP Natural Spray 100ml $130

EDP Natural Spray 50ml $90

EDP Natural Spray 30ml $65

 

Launch Date: October 2013

 

Availability: Exclusive launch at Metro until end October

Will be available at Robinsons and Tangs from November onwards

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Article by Memoiselle

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2 Comments

  1. I love scents with vanilla in them. Can’t wait to try this one

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