Palm trees, Cadillacs, walls with colors devoured by the sun: this season a new page in the Ivoire story will be written in Miami, a place of warmth and delicious Cuban influences, with a beautiful Art Deco district and energy and optimism to spare. For this escape to pleasure, the Balmain woman needs a new fragrance worthy of the city’s immoderate appeal. Eau d’Ivoire is an upbeat travel souvenir, like Olivier Rousteing’s memory of a stay at South Beach, a scent that will mark Balmain fashion with structured casualness and elegant insolence.
Pink, like the walls on Collins Avenue, pastel, like the ones along Ocean Drive…unique Eau d’Ivoire. Stylized elegance, as fresh and luminous as it is feminine. Perfectly in-line with Ivoire.
Eau d’Ivoire is the Balmain woman’s summer accessory: a subtle mix of exceptional materials blended with natural simplicity.
Energy first of all: the vibrant energy of bergamot essence and the resonance of sun-drenched sweet red currant. Next comes joy, with a flower heart bursting into bloom. The exquisite exoticism of honey-toned osmanthus absolute brings to mind the roundness of a lusciously ripe apricot. Magnolia essence deploys a vanilla- scented softness, lightly accented with lemon.
An indispensable accessory
The box Eau d’Ivoire is a reference to the codes of the House of Balmain. The detail of a texture. Art Deco patterns. Graphic lines. Matte contrasting with brilliance.
The bottle The Eau d’Ivoire bottle remains the same: recognizable and iconic. The weighty feel of glass and pure lines reflect Balmain elegance.
EDP Natural Spray 100ml $130
EDP Natural Spray 50ml $90
EDP Natural Spray 30ml $65
Launch Date: October 2013
Availability: Exclusive launch at Metro until end October
Will be available at Robinsons and Tangs from November onwards